Logo Design & Brand Identity.

Your Logo is the central, identifiable visual element that helps customers discover, share and remember your company’s brand. Your brand identity is the visual components and style guidelines that create, complement and support your brand. Together these express your personality, communicate your values, and distinguish you from your competitors. Following our design process, we will examine and gather information about your business and industry. Together we can design a logo and brand identity that not only you will love, it will also help your business succeed.

The average timeline for a custom logo is around 12 business days. This can vary because all projects are unique and the timeline depends on many things. Mostly it’s the complexity of the logo and how fast the client returns the requested information.

Our design rate is $60 Canadian per hour.

Yes! We have the ability to work with people from around the world. Our online project management software streamlines this process. You can view and add comments to proofs, upload files, see estimates, job progress reports, make online payments and more.

Please take a look at our FAQ page or contact us and we will do our very best to help you.


The first three steps to a new logo.




The first step is to contact us by filling in our logo design estimate and discovery form so we can get an idea of what you and your business are all about.
Having the answers to these questions written down helps to keep an accurate record of our conversation, goals of the design, and a thought-process behind creative choices and strategy. It also helps us to learn your story, message and personality.




After we receive your discovery session details, we can set up an appointment to discuss your project through Skype, over the phone or if your local, in person, whatever works! we can elaborate on discoveries uncovered in the questionnaire and collaborate on the project at hand. During our meeting, we’ll discuss the project’s specs, needs, objectives and assumptions.
Afterwards, we will generate a proposal which includes an outline of the scope of the project, goals and aesthetics. The proposal includes a list of timelines, costs, deliverable’s, terms and conditions.




After the initial deposit and timelines are established, we move on to the fun stuff, Design! In the proposal, the design and development process is outlined step-by-step so there are no surprises. The initial designs are created the old-fashion way with pencil and paper. This allows us to quickly explore many different creative directions. Once we have agreed on a single design we will create a digital version with the appropriate colour palette. Discussions are encouraged, so availability during this step is paramount to ensure projects are on-time and on budget, but above all, we are both thrilled with the results! Let’s get started!


Considering a new logo or brand identity.

Consider this.

Having a new logo or brand identity created isn’t always a daunting experience. It can be very complex if your business is large like Nike or Apple. But for small to medium sized businesses it’s as complex as you want to make it. Mainly it’s about knowing your business, who your customers are, who your competitors are and how you want your business to be perceived. Knowing the answers to the following questions will help us create a logo or brand identity that you can be proud of. It will also help contribute to your business success.

Ask yourself.
  • What type of product or service do you offer?

  • Who are your target customers?

  • Who are your closest competitors?

  • What sets you apart from your competitors?
  • What do you want your logo to communicate?
  • Do you have a style or colour preference?
  • Are there any specific colors you’d like to avoid?
  • What is your budget?
How to prepare.

Do you have a style or colour preference? This is a key question and step where you can save time and reduce the overall design costs. This is particularly important if you already have a specific idea for your logo or brand identity. The idea here is to give the designer images of logo’s you like, you could also include images you don’t like. You then need to explain what you do and don’t like about them. The easiest way to achieve this is to go online and use a search engine like google and try an image search for  i.e.  colourful logos or black and white logos etc. When you find the logo styles you like, save an image of them and give them to your designer. This is a simple but significant way of achieving your logo vision and you will be happier with the end result.


Ready to start.

The first step is to tell us a little bit about your project. That’s it! The second step is up to us!
We can provide you with a free ballpark estimate or ideas to help you get your project off the ground.